Brand guidelines

Thanks for your interest in Student Beans. We have a few guidelines for using our brand. See below for guidance on how to use our logo in promotions, product name and messaging structure — please take a moment to familiarise yourself with them. 

Our Logo

Student Beans teal is our primary and preferred application. It looks great on white but can also be used on pale, plain coloured backgrounds so long as contrast is good. 

TEAL (FULL COLOUR)

TEAL (FULL COLOUR)

 
REVERSE 

REVERSE 

MONO

MONO


Clear space 

As a standalone mark, the logo should maintain a minimum of one character height distance from all other objects. Measure from the top of the uppercase ‘S’ or ‘B’, as the ‘d’ is allowed to breach this a little. 

spacing alt.png
 

In copy 

Do not use the logo as part of a sentence within a block of copy. You can, however, use the logo at the end of a short descriptor, such as “Get 15% off with Student Beans” 

in text alt.png
 

Terminology

We communicate as Student Beans.

If a user needs to log in with their Student Beans account details this is always referred to as ‘Student Beans’.
Example: To access our student discount, log in with Student Beans

When promoting a discount the saving is made with Student Beans.
Example: 20% Student Discount. Get your code now from Student Beans

If a user is required to display their digital photo iD card or input their iD number this is referred to as ‘Student Beans iD / Student Beans iD number’ respectively.
Example: When shopping in-store, show your Student Beans iD at the till point to get 15% off


Minimum size 

The logo should never be smaller than 100px wide in digital or 35mm wide in print. The monogram should never be smaller than 20px wide in digital or 7mm in print.

minimum size alt.png
 

Our Colours

Teal is our signature colour and should be used more prominently, purple and red are our secondary colours.

Teal
#50C3CD
R80 G195 B205
C63 M0 Y23 K0 
Purple
#58489D
R88 G72 B157
C78 M78 Y0 K0
Red
#DC2E42
R220 G46 B66
C6 M92 Y67 K1 

Any questions?

If you have any questions about anything in this guide, you are missing any assets you need or you are unsure if your communication best represents the Student Beans brand, please contact the design team.